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Helpful Information
Social Norms Marketing Against Alcohol
Social Norms Marketing for Alcohol Abuse Prevention © John Carleton
Heavy drinkers tend to think that other people drink more than they do (myth). If people with such misperceptions get accurate information about how much others in their community are drinking, they are more likely to reduce their overall consumption. Giving people who have incorrect beliefs about a negative behavior accurate information is called social norms marketing – and it is a cheap and effective way to reduce negative behaviors, like binge drinking, across a large population. Read Article
Prevention June 18, 2010

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