Keyword
Social Norms
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Find Out How Your Drinking Compares to American Averages
The more you drink the greater your risk to develop a problem… but how does your drinking compare to American averages? Find out where you fit in and find out - based on how much you drink - your risk of developing an alcohol abuse disorder.
Social Norms Marketing for Alcohol Abuse Prevention
Heavy drinkers tend to think that other people drink more than they do (myth). If people with such misperceptions get accurate information about how much others in their community are drinking, they are more likely to reduce their overall consumption. Giving people who have incorrect beliefs about a negative behavior accurate information is called social norms marketing – and it is a cheap and effective way to reduce negative behaviors, like binge drinking, across a large population.