The Myth of the 'Low Self Esteem Bully':
Research shows that rather than having low self esteem, most bullies have higher than average self esteem and a higher than average number of friends - and bully as a way to improve social standing.
The Importance of Empathy:
One of the best ways to reduce the odds of raising a bully is to work hard at instilling empathy
Bystanders:
Although bystanders don't appear to play much a role in a bullying act, the 'audience' is much more involved than they may appear - and when bystanders choose to act against bullying - the aggression almost always stops